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2019-05-09
Alchemy: The Surprising Power of Ideas That Don't Make Sense - de Rory Sutherland (Author)
Caractéristiques Alchemy: The Surprising Power of Ideas That Don't Make Sense
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| Le Titre Du Fichier | Alchemy: The Surprising Power of Ideas That Don't Make Sense |
| Date de Parution | 2019-05-09 |
| Traducteur | Thaj Mikhail |
| Quantité de Pages | 401 Pages |
| Taille du fichier | 39.77 MB |
| Langage | Français et Anglais |
| Éditeur | Bloomsbury Publishing |
| ISBN-10 | 9437303407-HBK |
| Type de Fichier | EPub PDF AMZ MCW WPD |
| Créateur | Rory Sutherland |
| ISBN-13 | 971-6895346544-GZD |
| Nom de Fichier | Alchemy-The-Surprising-Power-of-Ideas-That-Don't-Make-Sense.pdf |
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We live in a logicobsessed world from computer modelling of the economy to businesses run by spreadsheets But we also know from decades of behavioural…
Alchemy The Surprising Power of Ideas That Dont Make Sense ebook Rory Sutherland Auteur
But Rory Sutherland vice chairman of the Ogilvy advertising group and author of Alchemy The Surprising Power of Ideas That Dont Make Sense says that something is lost in the process when firms rely solely on big data for their campaigns Two experts who worked on President Obamas campaign tell us what it takes to persuade and influence people we hear from Dr Robert Cialdini professor
Alchemy The Surprising Power of Ideas That Dont Make Sense 9 mai 2019 de Rory Sutherland Broché EUR 1843 À paraître commandezle dès aujourdhui Cet article sera disponible le 9 mai 2019 Format Kindle EUR 1541 Livres audio Audible EUR 1958 À paraître commandezle dès aujourdhui Cet article sera disponible le 7 mai 2019 Autres formats Relié Possessed Why We Want